11. Why DTC Brands Shouldn't Sleep on SMS Marketing

<p>On this episode, David and John talk about all things SMS. SMS marketing isn't new, but it's recently gained a lot of attention. With open rates as high as 99% (compared to email's 25%), it's no surprise brands and marketers are flocking to it as the best new way to engage with customers. Like every marketing tool, there's a right way and wrong way to leverage SMS. Sending too many messages, irrelevant content, poor targeting, the list goes on. We talk about great DTC brand examples, various SMS marketing solutions, and establish best practices for how to use it effectively. If you care about optimizing your customer experience, repurchase rates, churn reduction, and turning bad situations in positive ones, we got some goodies for you.</p> <p>This podcast is run by <a href="https://avexdesigns.com/">Avex Designs</a>: a design, development, and growth Agency specializing in Shopify Plus.&nbsp;</p> <p>We'd like to thank <strong>Gorgias </strong>for sponsoring this podcast. They combine all your different communication channels and messages (email, SMS, social media, livechat, phone, etc.) into one platform. Learn how to level up your customer support and get a<strong> month free</strong> by speaking to their team here:<a href="https://gorgias.grsm.io/avexoffer6592"> <u>https://gorgias.grsm.io/avexoffer6592</u></a></p> <p>Connect With Us: <a href="https://www.linkedin.com/in/jsurda/">John Surdakowski</a>, <a href="https://www.linkedin.com/in/davidanzalone1/">David Anzalone</a></p>