#11: The Path of Least Resistance - How to Improve Your Funnel Conversion

<p>In this episode, I share how you can make your funnels convert better by using the principle of the path of least resistance. The brain works to conserve energy and will always opt-in for paths that take the least amount of effort to actualize. This principle should give you a cue on designing your funnels to require the least amount of mental energy possible.</p> <p>Once again thanks for joining me on this journey in the universe called Sales funnel.</p>