#11 Playing Favorites ft. Jay Acunzo

<p>If creativity is not bigness, what is it? What does it take to create someone's favorite work? How is the asterisk the tiniest storytelling tool?</p> <p><a href="https://twitter.com/jayacunzo">Jay Acunzo </a>writes <a href="https://jayacunzo.com/newsletter"><em>Playing Favorites</em></a>—a weekly newsletter to help people create stuff that matters—and answers these questions on this episode.&nbsp;</p> <p>We also unpacked a lot from creativity equations and crap pedestals to cliffhangers and storytelling techniques.&nbsp;</p> <p>On Jay's content spectrum of transactional to transformational, this is 100% transformational. Dig in :)</p> <p>To never miss out on The Newsletter Nerd Show, consider subscribing on your favorite podcast player and on https://thenewsletternerdshow.substack.com/</p> <p><br></p> <p><strong>Time Stamp</strong></p> <p><br></p> <p>0.43 - Creativity is not bigness</p> <p>1.31 - If creativity had an equation</p> <p>3.41 - Crap pedestals and the legend of the creative genius</p> <p>9.15 - Creativity is a mess</p> <p>11.20 - Mr.Schread, constraints, and creativity</p> <p>16.50 - What it takes to become someone's favorite</p> <p>18.05 - Building blocks to creating work that matters</p> <p>21.07 - Transactional vs Transformational work</p> <p>25.15 - Matching delivery with promised value</p> <p>26.20 - Shoutout to the incredible Ann Handley</p> <p>27.25 - Vetting ideas for the newsletter</p> <p>28.30 - Why "think outside the box" is incomplete</p> <p>29.30 - What to do when you're frustrated with something</p> <p>30.48 - Where Playing Favorites fits in Jay's journey</p> <p>31.59 - First edition of the newsletter</p> <p>34.28 - An ode to the asterisk</p> <p>36.18 - Using tension in storytelling</p> <p>37.09 - Open loops in stories</p> <p>38.34 - Cliffhangers vs clickbaits</p> <p>42.15 - What not to chase in the newsletter world</p> <p>43.51 - The world needs compasses not maps</p> <p>45.48 - Reading Room</p> <p>53.54 - Have You Ever?</p>