11: Marketing Isn’t Just for Getting Customers, It’s Important for Employee Recruitment Too

<p>Attracting the best employees requires some ninja strategies in today’s tight labor market. On today’s <em>Profit by Design</em> Podcast, Mike Ciavolino joins Dr. Sabrina and Mike to discuss how to use marketing strategy to recruit<em>.</em> At Shore Creative Group, Mike and his team help their clients developing a unique Employer Brand while implementing the latest tools and techniques in recruitment marketing. After listening to today’s show, you will be chomping at the bit to get Mike’s free gift for you.<em><span class="Apple-converted-space"> </span></em></p> <p>Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As owner of Shore Creative Group (<a href= "http://shorecreativegroup.com">shorecreativegroup.com</a>) and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers.<span class= "Apple-converted-space"> </span></p> <p><strong>Show Highlights:</strong><br /> .</p> <ul> <li>A company’s most important brand is really no longer their consumer brand, but their talent brand because of the promises they make to their customers.</li> <li>Mike C. discusses how many employers use the “spray and pray” tactic by putting job posts all over social media or other sites, and hoping for the right people to respond.</li> <li>Mike C. says, at times, candidates begin filling out an application and then abandon it on the site, which can sometimes be attributed to the many forms they must complete during the application process.</li> <li>Employers, when considering their onboarding, need to think like marketers. Blog, post on social media about your company, or post on your website to pique the curiosity of potential applicants.<span class="Apple-converted-space"> </span></li> <li>Mike C. says to make the hiring process seamless and easy.</li> <li>Mike C. says to send e-mails to applicants letting them know the next step