10x Is Easier Than 2x: Mark and Jesse Discuss a Book They Haven't Read (Yet)

<p>A listener requested Mark and Jesse comment on the book <a href= "https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X"> 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less</a> by Dan Sullivan and Benjamin Hardy -- and they happily oblige! Except... they haven't read the book. Yet. Nevertheless the title is thought provoking, and they debate the merits of growing a business slowly vs growing quickly, as well as the difference between doing it as a startup vs a mature business. Jesse shares his experience 10x'ing YNAB over the years, and how the challenges of the business scaled with his own vision and expectations for the company.</p> <p> </p> <p> </p> <p>Mark Butler, Virtual CFO</p> <p>The Money School: <a href= "https://moneyschool.works">https://moneyschool.works</a></p> <p><a href="https://markbutler.com">https://markbutler.com</a></p> <p><a href= "https://letsdothebooks.com">https://letsdothebooks.com</a></p> <p> </p> <p>YNAB</p> <p><a href= "https://www.youneedabudget.com">https://www.youneedabudget.com</a></p>