#109: Tactical Tuesday: What in the World is a Sales Funnel?

<p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, explains what a sales or marketing funnel is and how it represents the customer journey. Learn how you can use your funnel to nurture relationships that lead to conversions.</span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE HIGHLIGHTS:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">The best way to think about a funnel is a customer journey.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The top of the funnel is wide and represents traffic that's aware your business exists. At the bottom and at the narrow end of the funnel, customers come out as paying customers.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Opt-ins, such as a free trial or consult, allows you to capture contact information to help you build relationships with your customers.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Emailing people is one of the most common ways to build relationships. These emails are referred to as a nurture sequence.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The nurture sequence demonstrates to potential customers you provide value. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">When people make a purchase, this is called a conversion. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Your job is to increase conversions by refining the customer journey and making changes as needed.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason invites listeners to join the HEA Facebook Group and post what your customer journey looks like and how your funnel is set up. </span></li> </ul> <p> </p> <p><span style="font-weight: 400;">3 KEY POINTS:</span></p> <ol> <li s