109: Nikita Morell - Architecture Without Archi-babble

Copywriting is taking all the things you say about yourself, and your business, and your work and writing them down. The trick is, the result needs to be interesting, and compelling, and something that your prospective client understands. Donald Miller says, "If you confuse you'll lose" and if the copy on your website, or marketing brochures, or social media, or proposals are confusing you might want to hire a good copywriter.