109. How to create content for your ideal client

<p class="p1">Posting “consistently” is not a strategy, it’s a tactic. An action step you’re taking that SHOULD be supporting a bigger strategy. </p> <p class="p1">Join the membership - <a href= "http://mrskayh.com/bceosociety/">BecomingCEO Society</a></p> <p class="p1">So if you’re struggling to get clients but you know you create good content it’s time to take a critical look at the TYPE of content you’re creating.<span class= "Apple-converted-space"> </span></p> <p class="p1"> </p> <p class="p1">If this is happening to you it’s because…..</p> <ul> <li class="p1">Your content isn’t moving people along the customer/buyer journey.</li> <li class="p1">There’s no real strategy behind your content.</li> </ul> <p class="p1">Take inventory on:</p> <ul> <li class="p1">What are you talking about? and</li> <li class="p1">Does you ideal client want/need to hear it?<span class="Apple-converted-space" style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"> </span></li> </ul> <p class="p2"> </p> <p class="p1">If you’re using social media to grow your business don’t optimize your posts for likes and comments. </p> <p class="p1">Instead all you content should be addressing something your ideal client wants or needs to hear from you. </p> <p class="p1">How can you build a deeper relationship, showcase your authority, build trust, educate them and make them problem aware?</p> <p class="p1"><span class="s1">👆🏾</span>This is the kind of content you want to create.<span class= "Apple-converted-space"> </span></p> <p class="p1">Follow <a href= "https://www.instagram.com/mrskayhillman">Kay</a></p> <p class="p1">Follow the <a href= "https://www.instagram.com/becomingceopodcast">Podcast</a></p>