#108: Tactical Tuesday: Implement a Challenge to Move your Business Forward

<p><span style="font-weight: 400;">Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the</span> <em><span style= "font-weight: 400;">Healthcare Entrepreneur Academy</span></em> <span style="font-weight: 400;">podcast, talks about how implementing a challenge can help you move your business forward. He discusses various levels of monetization, as well as how to provide value and generate sales.  </span></p> <p> </p> <p><span style="font-weight: 400;">EPISODE HIGHLIGHTS:</span></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason recently ran a free, five-day challenge in the HEA Facebook Group using an outline as his primary planning tool. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Through the group’s Facebook Insights data, he learned group engagement went up 580% and the volume of posts increased tremendously. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Being live in front of an audience providing value for five days in a row establishes rapport to generate sales.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">There are many ways to monetize a challenge with sales opportunities throughout at different price points.</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Drop-off rates are higher with free challenges. Jason incentivized participation with raffles including gift cards and 1:1 coaching calls. </span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Challenges are a good model to provide sales and create value. If you sell your knowledge online, challenges are the future for online courses. </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason is planning to create a paid challenge on creating and marketing an online course.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Jason plans to create two sections of his HEA Facebook Group: one for bricks and mortar and one for digital bu