#108: Australian eCommerce Loyalty with Adore Beauty

<p>As Australia's top online pure-play beauty retailer, <a href="https://www.adorebeauty.com.au/">Adore Beauty</a> has had incredible growth and success in recent years, even throughout the pandemic.&nbsp;</p> <p>Not only did the company successfully go public in 2020, but it also launched an innovative non points-based loyalty programme called the <a href="https://www.adorebeauty.com.au/adore-society.html">Adore Society</a>.&nbsp;</p> <p>With a goal of education, a clear set of benefits for each loyalty tier based on member's spend, and simple yet exciting rewards, <a href="https://www.linkedin.com/in/miranda-bliss-6b030655/">Miranda Bliss</a> is the brains behind this compelling customer-focused loyalty programme that's already proving incredibly successful.&nbsp;</p> <p>In this episode of <a href="https://letstalkloyalty.com/">Let's Talk Loyalty</a>, Miranda explains the programme proposition, the focus on education and entertainment for customers, as well as their powerful content strategy - together which are driving&nbsp;incredible growth and loyalty for this inspiring business.&nbsp;</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) </strong><a href="https://www.linkedin.com/in/miranda-bliss-6b030655/"><strong>Miranda Bliss</strong></a></p> <p><strong>2) </strong><a href="https://www.adorebeauty.com.au/"><strong>Adore Beauty&nbsp;</strong></a></p> <p><strong>3) </strong><a href="https://www.adorebeauty.com.au/adore-society.html"><strong>Adore Society&nbsp;</strong></a></p> <p><strong>4) </strong><a href="https://open.spotify.com/show/5oYetk8fjaNVoxLCGyGFXC"><strong>Beauty IQ Podcast&nbsp;</strong></a></p> <p><strong>5) </strong><a href="https://open.spotify.com/show/5oYetk8fjaNVoxLCGyGFXC"><strong>Skincare School Podcast &nbsp;</strong></a></p>