#107: Using Loyalty Levers for a Higher Purpose

<p>My favourite loyalty stories are programs or platforms that serve a higher purpose that benefit us as people as well as the companies we are customers of.</p> <p>In episode 23 of <a href="https://letstalkloyalty.com/">LetsTalkLoyalty</a>, I was thrilled to meet <a href="https://www.linkedin.com/in/danielgipple/">Dan Gipple</a>, who is the founder of a loyalty platform called “Better Points” that uses loyalty psychology and mechanics to change consumer behaviour such as improving their health.</p> <p>I had met Dan through an inspiring story that the BBC did on a loyalty programme in Italy called Bella Mossa – a programme designed by the city of Bologna to address the problem of pollution.</p> <p>Listen to learn a summary of key insights on human behaviour &amp; the psychology of consumer loyalty and some fascinating programmes that serve an even "higher purpose".</p> <p><strong>Show Notes:</strong></p> <p><a href="https://podcasts.apple.com/ie/podcast/23-dan-gipple-on-leveraging-loyalty-psychology-to-drive/id1477471222?i=1000466139684"><strong>Episode #23 of Let's Talk Loyalty&nbsp;</strong></a></p> <p><a href="https://www.youtube.com/watch?v=_xGDS7EEPOk&amp;feature=emb_logo"><strong>BBC News</strong></a> - Clip featuring the city of Bologna's loyalty programme.</p> <p><a href="https://www.youtube.com/watch?v=_xGDS7EEPOk&amp;feature=emb_logo"><strong>Bella Mossa</strong></a> - Using Rewards to incentivise citizens of Bologna to drive less frequently,</p> <p><a href="https://www.linkedin.com/in/danielgipple/">Dan Gipple</a>.</p> <p><a href="https://www.betterpoints.ltd/">Better Points Platform.&nbsp;</a></p>