107: Product Marketing Perspectives: Evolving Your Content, Value and Enablement Practices w/ Bruce Miller (Cambium Networks)

<p>What are some of the big challenges facing product marketing post-crisis? How do you end Death by PowerPoint presentations? What is the best way to leverage value to differentiate your approach and solution throughout the buyer's journey?</p> <p>In this interview with Bruce Miller, the VP of Enterprise Marketing for Cambium Networks and Product Marketing veteran for Riverbed, Xirrus, Lucent and Cabletron to name a few, we leverage his experience and innovations to get answers to these key go-to-market and sales success questions.<br> <br> <a href="https://www.linkedin.com/in/bmiller715/" target="_blank">https://www.linkedin.com/in/bmiller715/</a></p> <p>#productmarketing #valueselling #valuemarketing #salesenablement #digitalselling #interactivecontent #TCO #ROI #valueacceleration #valuemanagement</p>