106. Turning Chaos Into Clarity: The Power of Content, Processes, and Connecting with the Right Customer with Priscilla McKinney

<p><span style="font-weight: 400;">Growing a startup at this time is different from what it used to be.</span></p> <p><span style="font-weight: 400;">It will take more than the sales call and networking and promoting features and benefits.</span></p> <p><span style="font-weight: 400;">In another episode focused on digital transformation, digital marketing, and branding, Little Bird Marketing’s own Momma Bird, Priscilla McKinney gives her own take on what every founder should be doing now to scale their startup.</span></p> <p><span style="font-weight: 400;">It’s time to get with the times, so tune in to grab these awesome digital marketing takeaways.</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Priscilla’s amazing work on marketing</span> <strong>[02:35]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How companies can cut through the noise</span> <strong>[04:59]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Getting the branding and message aligned</span> <strong>[10:50]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">It’s no longer sales enablement because the buyer has control</span> <strong>[15:59]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Ask yourself how you can help your customer</span> <strong>[18:35]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Your team doesn’t want the company reliant on the founder</span> <strong>[23:04]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How startups can connect with their audience</span> <strong>[26:05]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you shouldn’t sell: Two things that happen before a buying decision</span> <strong>[29:52]</stro