105: The Trick to the Perfect Response That Stops a Crisis

<p>In an interview that made headlines last week, 60 Minutes correspondent Leslie Stahl asked President Trump, &quot;Are you ready for some tough questions?&quot; Whether he was or not, viewers will never know because Trump left the interview.</p><p>Learn how to build the architecture behind the perfect PR response to stay one step ahead of, rather than behind, a story about your organization. Public opinion moves fast nowadays, especially on social media, which means if you don&apos;t know the risks to your organization that can lead to a crisis, you may be worse off than Rudy Guiliani in a Borat film.</p><p> <b>Listen + Subscribe</b> <a href='https://www.stitcher.com/podcast/wwwstitichercompodcastmollymcpherson/communicate-with-confidence?refid=stpr'>Stitcher</a> or <a href='https://itunes.apple.com/us/podcast/communicate-with-confidence/id1441897190?mt=2'>Apple Podcasts</a></p><p>© Molly McPherson 2020</p>