105. From Cornflakes to Customer Experience, It’s All About Brand w/ Susan Meier

<p><span style="font-weight: 400;">It’s not just a box of cornflakes. It reflects something about you as a parent far beyond ingredients, taste, and health benefits. </span></p> <p> </p> <p><span style="font-weight: 400;">How does your breakfast cereal make you feel about yourself?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/susanhamiltonmeier/"><span style= "font-weight: 400;">Susan Meier</span></a><span style= "font-weight: 400;">, Founder and Principal at</span> <a href= "https://www.susanmeierstudio.com/"><span style= "font-weight: 400;">Susan Meier Studio</span></a><span style= "font-weight: 400;">, about creativity and brand strategy:</span></p> <p> </p> <p><span style="font-weight: 400;">Susan & I discuss:</span></p> <p> </p> <p><span style="font-weight: 400;">- The relationship between brand and customer experience</span></p> <p> </p> <p><span style="font-weight: 400;">- What people are really afraid of about creativity</span></p> <p> </p> <p><span style="font-weight: 400;">- The pervasive contempt of design as a waste of time</span></p> <p> </p> <p><span style="font-weight: 400;">- The Venn diagram of customer research and customer needs</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <p> </p> <p><a href="https://www.electrifyyourwork.com/"><span style= "font-weight: 400;">- Electrifyyourwork.com</span></a></p> <p> </p> <p><a href="https://www.patagonia.com/home/"><span style= "font-weight: 400;">- Patagonia</span></a></p> <p> </p> <p><a href="https://www.doximity.com/"><span style= "font-weight: 400;">- Doximity</span></a></p> <p> </p> <p><a href= "https://www.straitstimes.com/lifestyle/arts/srt-founder-tony-petito-dies-at-68"> <span style="font-weight: 400;">- Tony Petito, Singapore Repertory Theatre</span></a> <span style="font-weight: 400;">(&</span> <a href= "https://mailchi.mp/36de2518651a/susan-meier-studio-news-in-pursuit-of-possibility"