104. How To Ethically Influence People: Interview with Author Brian Ahearn

<p><span style="font-weight: 400;">Today, I am very excited to introduce you to Brian Ahearn, one of only 20 trainers certified by Robert Cialdini to teach on his behalf in his methods of influence. There are episodes of the podcast on reciprocity and social proof which are concepts featuring some famous studies by Cialdini, which have changed the way we communicate and persuade.</span></p> <p><span style="font-weight: 400;">In our conversation today, Brian will tell you about his book</span> <a href= "https://www.amazon.com/Influence-PEOPLE-Powerful-Everyday-Opportunities-ebook/dp/B07W8XB8F5/ref=sr_1_1?crid=1PNO1VEWGMLXQ&dchild=1&keywords=influence+people+brian+ahearn&qid=1590446042&sprefix=influence+people%2Caps%2C213&sr=8-1"> <span style="font-weight: 400;">Influence PEOPLE</span></a> <span style="font-weight: 400;">(for which PEOPLE Is an important acronym). We also discussed a serendipitous moment from about 30 minutes into our pre-call conversation...</span></p> <p><span style="font-weight: 400;">Brian is a wealth of knowledge and a fantastic guy. There are links to connect with him in the show notes and to check out his book</span> <a href= "https://www.amazon.com/Influence-PEOPLE-Powerful-Everyday-Opportunities-ebook/dp/B07W8XB8F5/ref=sr_1_1?crid=1PNO1VEWGMLXQ&dchild=1&keywords=influence+people+brian+ahearn&qid=1590446042&sprefix=influence+people%2Caps%2C213&sr=8-1"> <span style="font-weight: 400;">Influence PEOPLE</span></a><span style="font-weight: 400;">, which is definitely worth the read. Listen up for the Post-It Note study - it will blow your mind!</span></p> <h3><span style="font-weight: 400;">Show Notes:</span></h3> <ul> <li style="font-weight: 400;"><span style= "font-weight: 400;">[02:04] In our conversation today, Brian will tell you about his book Influence PEOPLE (for which PEOPLE Is an important acronym).</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">[03:34] Brian’s main focus over the last two decades has been working with salespeople, but he also works with bu