104: Do you have enough leads?

<p><span style="font-weight: 400;">Based on average conversion rates, do you have enough leads coming in to hit your revenue goals? If not, you may have a bottleneck. The Attract Bottleneck, to be specific.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode of the Run Like Clockwork Podcast, Adrienne dives into the Attract bottleneck in this new bottleneck series happening over the next four weeks.</span> <em><span style="font-weight: 400;">If you haven’t listened to last week’s episode introducing bottlenecks,</span></em> <a href= "https://www.runlikeclockwork.com/podcast/2021/4/14/how-to-get-more-results-for-less-effort"> <em><span style="font-weight: 400;">listen to that now.</span></em></a></p> <p> </p> <p><span style="font-weight: 400;">Topics Adrienne covers in this episode:</span></p> <div style="margin-left: 2em"> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Bottlenecks do not follow a sequential order</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What the Attract bottleneck is (and isn’t)</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Key question to ask: do you have enough leads?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of getting clear on your numbers and average conversion rates</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Creating lead + lag metrics to get clear on your numbers</span></li> </ul> </div> <p> </p> <ul> <li aria-level="1"><strong><span style="font-weight: 400;">Which you should solve first if you have an Attract</span> <em><span style="font-weight: 400;">and</span></em> <span style= "font-weight: 400;">Convert Bottleneck</span></strong></li> </ul> <p> </p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why creating a new offer or service is</span> <em><span style="font-weight: 400;">not</span></em> <spa