#104 - Building the #1 sports platform, with Andreas Kitzing

<p>Athletes need sponsors, and sponsors need successful faces to link their names to. To bridge this mutual need, Andreas Kitzing founded Sponsoo – the current n°1 marketplace for sports sponsorships.</p> <p>Sponsoo connects brands with athletes – from Olympic teams to local clubs, and takes care of over 5000 clubs and athletes. From football to e-sports, they have quickly established themselves as leaders in their domain.</p> <p>Today, Andreas tells us about his journey, from doing his MBA at Cambridge to founding three start-ups. Having found the courage to disrupt a highly traditional industry, Andreas uses a range of strategies to differentiate himself and his company from the competition, from ‘f**k up nights’ to talk openly about failure to direct hustling in person with sportspeople. With a transparent communication style, an openness to feedback, and a humble attitude towards victory, Andreas is <strong>the</strong> sports entrepreneur to watch closely.</p> <p>In this new episode of Speak Like A CEO, Andreas talks with Lena and Oliver talk about:</p> <p>· &nbsp;Andreas’ strategy to lead Sponsoo to success</p> <p>· &nbsp;Bringing data-driven strategies to a traditional industry</p> <p>· &nbsp;Tackling the high market fragmentation of the sponsorship industry</p> <p>· &nbsp;Using authenticity as a driving force in communications</p> <p>-------</p> <p>Did you enjoy this episode of SLACEO? Let us know what you think on our Facebook, Instagram, and Twitter. You can also email me at&nbsp;hello@oliveraust.com.</p> <p>If you want to learn how to build an unignorable personal brand in 30 days, check out my latest book <em>Unignorable </em>on <a href="http://oliveraust.com/" rel="noopener noreferrer" target="_blank">oliveraust.com</a>.</p>