#103: Movies, Music and Sport - Passion Points to Drive Loyalty

<p>Film, music and games are all assets that loyalty programme owners can leverage to drive emotional engagement with members.&nbsp;</p> <p>In this episode, I summarise my previous interview with film partnerships expert <a href="https://www.linkedin.com/in/tomsuggbrandculture/">Tom Sugg</a>, who explains how to leverage the power of the world's most popular entertainment brands as partners to engage your customers around their passion points.</p> <p><br></p> <p><strong>Show Notes:</strong></p> <p><strong>1) Brand Culture&nbsp;</strong></p> <p><strong>2) Tom Sugg&nbsp;</strong></p> <p><strong>3) </strong><a href="https://podcasts.apple.com/ie/podcast/20-leveraging-customer-passions-for-your-loyalty-programme/id1477471222?i=1000464075455"><strong>Let's Talk Loyalty #20 - </strong></a><strong>Leveraging Customer Passions to Drive Loyalty</strong></p>