102. Will the Bots Love Your Customers?

<p>Strengthening Relationships through Digital Transformation</p> <p>.</p> <p>At the heart of every good business is a dedication to serving its customers. With more and more customer interactions being dealt with through AI and digital channels, companies are looking for ways to maintain a genuine connection with their customers. On this episode, Maureen Burns of Bain &amp; Company talks with host Michael Marchuk about the nuanced dynamic between customer, company, and bot.</p> <p>.</p> <p>Here’s what we talked with Maureen about:&nbsp;</p> <p>* How digital transformation can deliver personalized customer experiences</p> <p>* Why it's important to understand how people and bots support the customer experience in different but complimentary ways</p> <p>* Where executives need to focus their attention as they transform their customer journeys</p> <p>.</p> <p><span style="color: rgb(10,19,22);background-color: rgb(255,255,255);font-size: 16px;font-family: Geomanist, sans-serif;"><em>To ensure that you never miss an episode of Transform NOW, be sure to subscribe!</em></span></p>