102. Using Suggestion to Sell Decisions & Good Feelings w/ Paul Ross

<p><span style="font-weight: 400;">You may think you’re selling products or services, but you aren’t. You’re actually selling decisions — and good feelings about decisions.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview Master Hypnotist</span> <a href= "https://www.linkedin.com/in/paul-ross-b43a963/"><span style= "font-weight: 400;">Paul Ross</span></a><span style= "font-weight: 400;">, CEO and Head Trainer at</span> <a href= "http://speakerpaulross.com/discovery"><span style= "font-weight: 400;">Subtle Words That Sell</span></a><span style= "font-weight: 400;">, about how to master selling using the power of language.</span></p> <p> </p> <p><span style="font-weight: 400;">Paul shared about:</span></p> <p> </p> <p><span style="font-weight: 400;">- How to imply a mutual relationship in your first sentence</span></p> <p> </p> <p><span style="font-weight: 400;">- Being crafty and sincere at the same time</span></p> <p> </p> <p><span style="font-weight: 400;">- The power of counterexamples in helping reframe a situation</span></p> <p> </p> <p><span style="font-weight: 400;">- 3 things that neuro-linguistic programming (NLP) does</span></p> <p> </p> <p><span style="font-weight: 400;">Check out these resources we mentioned during the podcast:</span></p> <p> </p> <p><span style="font-weight: 400;">- Paul’s book:</span> <a href= "https://www.amazon.com/Subtle-Words-That-Sell-Themselves/dp/0692076891"> <span style="font-weight: 400;">Subtle Words That Sell</span></a></p> <p> </p> <p><span style="font-weight: 400;">- Paul will</span> <a href= "https://www.speakerpaulross.com/discovery/"><span style= "font-weight: 400;">teach you</span></a> <span style= "font-weight: 400;">to destroy your prospect’s objections</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcas