101. Scaling and Evergreen Offer to $1 Million with Jacques Hopkins

<p><span style="font-weight: 300;">Last week, I shared one of my favorite quotes of all time: </span></p> <p><em><span style="font-weight: 300;">Failure is not a zero-sum game</span></em></p> <p><span style="font-weight: 300;">And it’s</span> <em><span style= "font-weight: 300;">so</span></em> <span style= "font-weight: 300;">important that I’m bringing it back today. </span></p> <p><span style="font-weight: 300;">Let’s get one thing straight - failure is inevitable in business. Those entrepreneurs you follow on Instagram posting their 6-figure sales months? They probably worked</span> <em><span style="font-weight: 300;">years</span></em> <span style="font-weight: 300;">to get there. </span></p> <p><span style="font-weight: 300;">Years of finding their way in the dark, of falling down, of pushing forward without fully understanding what they were doing. </span></p> <p><span style="font-weight: 300;">Years of</span> <em><span style= "font-weight: 300;">failure</span></em> <span style= "font-weight: 300;">that all led to something truly beautiful. </span></p> <p><span style="font-weight: 300;">And today’s guest, Jacques Hopkins, is the ultimate example of this.  </span></p> <p><span style="font-weight: 300;">A former engineer, Jacques is now the creator of a highly successful online piano course. Pianoin21days.com has brought in, wait for it, $2.4</span> <em><span style="font-weight: 300;">million</span></em> <span style="font-weight: 300;">in revenue to date, with over 6,000 students over the world. </span></p> <p><span style="font-weight: 300;">The passive income from his course allows him to support his family, take amazing vacations (like a 5-week road trip across the US!), and truly do what he loves. </span></p> <p><span style="font-weight: 300;">But, what if I told you that it wasn’t always smooth sailing for Jacques?</span></p> <p><span style="font-weight: 300;">In today’s episode, Jacques and I chat about our (multiple!) business failures, what we learned from them, and how they</span> <em><span style= "fon