101 - ReWork Book Club: Oversubscribed by Daniel Priestley

<p dir="ltr">Welcome to an all new ReWork Book Club Episode dedicated to one of my favorites: Oversubscribed: How to Get People Lined Up to Do Business With You by Daniel Priestley</p> <p dir="ltr">There are so many relevant and actionable principles in this book for our industry, and I’ve chosen the top three to share with you in today’s episode. </p> <p dir="ltr">In this episode, you’ll learn how to:</p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Define your capacity-how many sessions can you really shoot in a week/month/year?</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Create a philosophy for your business. Hint: The more defined it is, the better.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Stick to your boundaries because you can’t possibly serve everyone.<strong><br /></strong></p> </li> </ul> <p dir="ltr"><strong>Here’s a glance at this episode:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[2:18] - Allison is constantly asked how she finds the time to read, but she makes the time for it.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[3:20] - The Kindle app is extremely helpful with the ability to highlight and take notes to pull up again on your phone.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[5:02] - Define your capacity. Determine what amount of work you can realistically take on.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[6:08] - Capacity is based upon your ability to deliver a full and remarkable solution to a person who can pay for it at a price that is profitable.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[7:34] - Allison describes the way they have determined their capacity at the portrait studio providing services from start to finish.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">[9:27] - You don’t need everyone because you can’t serve