101. Dan Ariely Interview: Discussing Shapa, the Numberless Scale

<p><span style="font-weight: 400;">Today’s episode features a discussion with</span> <a href= "http://www.danariely.com"><span style="font-weight: 400;">Dr. Dan Ariely</span></a> <span style="font-weight: 400;">– you know that name by now right? We talk about the numberless smart scale from the company he co-founded,</span> <a href= "https://www.myshapa.com/"><span style= "font-weight: 400;">Shapa</span></a><span style= "font-weight: 400;">, and all the research behind it.  </span></p> <p><span style="font-weight: 400;">I am very excited to introduce you to</span> <a href="http://www.danariely.com"><span style= "font-weight: 400;">Dan Ariely</span></a><span style= "font-weight: 400;">, one of the best known behavioral economists in the world whom I have mentioned many times on the first 100 episodes of the show, and I know I will continue to do so after he helped me kick off these next hundred. He wrote</span> <em><span style="font-weight: 400;">Predictably Irrational</span></em> <span style="font-weight: 400;">and several other books and has done some amazing research.</span></p> <p><span style="font-weight: 400;">As I mentioned in the opening, Dan has worked on a huge amount of projects, and while this conversation could have gone in a million directions, we are specifically talking about</span> <a href= "https://www.myshapa.com/"><span style= "font-weight: 400;">Shapa</span></a><span style= "font-weight: 400;">. The company he co-founded showcases a numberless scale that was created to change the way we all think about our health and make it easier to do something that many of us find scary…stepping on the scale.</span></p> <p><span style="font-weight: 400;">The discussion ties back to a bunch of past episodes (including loss aversion, partitioning, the focusing illusion, herding) as well as on an experiment I did which was influenced by one of Dan’s studies from Kenya. We also talk about overall health (emotional, physical, financial) and how it is all related. I hope you enjoy the conversation as much as I d