100: How to be a PR Rockstar (w/ Steph Heinatz)

<div data-pm-slice="1 3 []" data-en-clipboard="true">Cutting her teeth as a newspaper journalist Stephanie believed one thing—stories are the most powerful way to reach people and inspire change.</div> <div data-pm-slice="1 3 []" data-en-clipboard="true"> </div> <div data-pm-slice="1 3 []" data-en-clipboard="true">She brings that same strategy to Consociate Media, where she specializes in working with business owners, legislative initiatives, economic development programs, non-profit organizations, tourism efforts and individuals to strategically plan and execute storytelling across a wide range of new and traditional media.</div> <div> </div> <div>In this episode, Stephanie and I discuss:</div> <ul> <li> <div>Marketing and PR, their similarities and differences</div> </li> <li> <div>How authors can use storytelling to attract attention</div> </li> <li> <div>How to tell stories across different mediums (e.g., email, social, interviews)</div> </li> <li> <div>The elements of a good platform</div> </li> <li> <div>Advice for using PR as a platform springboard</div> </li> <li> <div>How to make yourself newsworthy for traditional media</div> </li> <li> <div>What goes into querying journalists and how to find them</div> </li> <li> <div>How to write a press release and why they matter</div> </li> </ul>