100. Common Trademark Mistakes ft. AfroChella vs Coachella

Your business matters too much to keep making the same trademark mistakes. These can have a long term effect on your business. Not completing a thorough trademark clearance search? Still waiting until after branding is complete to consult a business or trademark attorney?  Cut. It. Out. Listen to Attorney LaConya Murray spill some legal tea over the Afrochella vs Coachella trademark situation and discuss the common trademark mistakes highlighted in the case.