#10 The transformative power of developing sales skills with Eder Holguin

From homelessness to becoming a CEO<br /><br />In this episode of How to be the Difference, we sat down with Eder Holguin to talk about his incredible journey from being homeless as a kid in the streets of Medellín, Colombia in the 80s to eventually becoming an award-winning serial entrepreneur, best-selling author, and a digital sales and marketing expert in the US. <br /><br />Eder talks about how his perspective on success changed as he got older and why he considers himself a professional problem solver. He also shares with us the basic principles of marketing and sales and how certain skills were vital to helping him move forward in life.<br /><br />Outline of this episode:<br />[0:33] - Meeting Eder<br />[2:17] - Introducing Eder Holguin<br />[4:20] - Growing up in the streets of Medellín<br />[6:55] - Eder’s turning point<br />[9:30] - Tips for success as an entrepreneur<br />[12:57] - A change in perspective<br />[15:54] - This too shall pass<br />[18:49] - On seeing new trends<br />[21:33] - Common principles of marketing and sales<br />[24:39] - How to polish your sales skills<br />[27:18] - Eder’s proudest moments<br />[28:15] - Wise words for a post-pandemic world<br />[29:48] - The power of internships<br />[31:58] - What’s next for Eder?<br /><br />Resources & people mentioned:<br />Eder Holguin<br />Dreaming of Hope Street<br />Johanna Molina<br />Paul Lynskey<br />The Intern Group