10 Steps to Reposition Your Product When Your Customers Don’t “Get it”

<p><span style="font-weight: 400;">What do you do if your customers just don't "get" your product?&nbsp;</span></p> <p><span style="font-weight: 400;">My guest today is Jane Portman, UI design expert, and co-founder of Userlist.io. </span><span style="font-weight: 400;">We talked about why Userlist initial positioning didn't work, and the ten steps Jane and the Userlist team took to develop a new product positioning. From recruiting customers, to running customer interviews, and discovering the patterns and themes amongst qualitative data.</span></p>