10 Mistakes to Avoid That Annoy Your Visitors

<p>Any successful website, whether it’s for a radio station or not, needs to do all it can to keep visitors coming back regularly… multiple times per day is ideal, but at least once per day. Great content is the number one reason for visitors to return often. Let’s say you have great content covered whether it be local news, events, etc. There could be some mistakes you’re making that can leave a bad taste in your visitor’s mouth that forces them to leave and not return – ever.</p> <p><strong>1. Disregarding page load times.</strong> It’s important that all your content (most importantly your images) is optimized for mobile visitors first. Loading time is extremely important for any user experience.</p> <p><strong>2. A website that is not responsive to all devices. </strong>Most traffic is mobile traffic now – whether that be on an iPad, cell phone, or other mobile devices. So, your website should adapt to any device it can be viewed on. If it’s not, the visitor will simply go elsewhere.</p> <p><strong>3. Overlooking outdated text/content.</strong> If your site has “Copyright 2005” at the bottom of your last news post was a few months ago or more, then it’s past time to ensure the dates are correct and to add new content.</p> <p><strong>4. Overlooking spelling and grammar mistakes.</strong> Spelling and grammar mistakes will cause visitors to lose trust in your information. Install the free “Grammarly” plugin inside your browser to check your copy for mistakes or write your copy inside Word or other smart word processors first.</p> <p><strong>5. Not ensuring links open properly.</strong> For example, opening an internal link (on the same site) in a new tab is a no-no. This means the visitor can’t use the back button. Ensure that external links (links off your website) open in new tabs. This ensures the visitors can come back to your site without having to hit “back” several times.</p> <p><strong>6. Overusing stock photos</strong>. If the images you’re using in your pages and news posts look staged or from a free