10: Learn the Language of Your Ideal Clients

<p>On today’s <em>Profit by Design Podcast</em>, our guest is Jeffrey Shaw, author of the book <em>Lingo.</em> In order for a business to attract more and more ideal clients and customers, we have to understand the lingo of the ideal clients, which is what Jeffrey shares on today’s episode.<span class= "Apple-converted-space"> </span></p> <p> </p> <p>Having been one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast <em>Creative Warriors</em>, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and author of the book, <a href= "https://www.amazon.com/LINGO-Discover-Customers-Language-Irresistible-ebook/dp/B0784YW4D5/ref=tapthepoten07-20"> <em>LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible</em></a>.</p> <p> </p> <p> </p> <p><strong>Show Highlights:</strong></p> <p> </p> <ul> <li>Jeffrey shares the bumpy start he had beginning his photography business in his hometown when he realized he was speaking the wrong lingo to his clients.</li> <li>After the passing of his father, Jeffrey realized that he was exhausting himself, yet pushing forward.</li> <li>Dr. Sabrina shares that often, entrepreneurs stretch themselves thin and don’t pay attention to the signs of their exhaustion and that she and Mike began the <a href= "https://www.profitbydesignpodcast.com">Profit By Design Podcast</a> to give strategies, mindset tools, tips, and techniques so that entrepreneurs, perhaps in this situation, can have a sustainable business that supports the lifestyle they deserve.</li> <li>Dr. Sabrina shares about <a href= "https://pumpkinplan.com"><em>The Pumpkin Plan</em></a><em>,</em> by Mike Michalowicz, which includes knowing who your top clients are.</li> <li>Jeffrey tells how to speak someone’s lingo, which involves knowing