10: Influencers in China and the future of brands with Elijah Whaley

<p>John and Matthew talk with <a href="https://www.linkedin.com/in/elijahwhaley/?ppe=1">Elijah Whaley</a>, Chief Marketing Officer for <a href="http://www.parklu.com">ParkLU</a>, about:   <ul> <li>Why big ad agencies are failing to keep up</li> <li>How content is being democratized</li> <li>Why Taobao is dominating live streaming </li> <li>How influencers are building the brands of the future</li> <li>Why it's better not to focus on viral content (hint: being a successful influencer isn't easy)</li> </ul> <p>Links</p> <ul> <li>John Artman: <a href="http://technode.com/2017/06/13/rules-for-weibo-kols-shed-light-on-alibaba-tencent-tensions/"> Rules for Weibo KOLs shed light on Alibaba-Tencent tensions</a></li> <li>Eva Yoo: <a href="http://technode.com/2017/06/14/wanghong-agencies-failed-campaigns-china/"> Lessons from failed influencer campaigns in China</a></li> <li>Eva Yoo: <a href="http://technode.com/2017/06/16/chinaccelerator-batch-11-kol-marketing/">3 ways Chinaccelerator Batch 11 startups monetize with KOL marketing</a></li> <li><a href="http://www.imore.com/how-rate-or-review-podcast-your-iphone-or-ipad"> How to leave an iTunes review</a></li> </ul> Hosts <ul> <li><a href="https://www.linkedin.com/in/jartman/">John Artman</a>, <a href="https://twitter.com/knowsnothing">@knowsnothing</a>, <a href="http://technode.com/">TechNode</a></li> <li><a href="https://cn.linkedin.com/in/matthew-brennan">Matthew Brennan</a>, <a href="https://twitter.com/MattyBGooner">@MattyBGoooner,</a> <a href="http://chinachannel.co">ChinaChannel</a></li> </ul>     Podcast information <ul> <li><a href="https://itunes.apple.com/cn/podcast/china-tech-talk/id1228528520?mt=2"> iTunes</a></li> <li><a href="http://chinatechtalk.libsyn.com/rss">RSS feed</a></li> <li>Music: &quot;Theme from Penguins on Parade&quot; by <a href="http://freemusicarchive.org/music/Lee_Rosevere/">Lee Rosevere</a>, <a href="http://freemusicarchive.org/music/Lee_Rosevere/Music_For_Podcasts_3/">Music for Podcasts 3</a></li> </ul>   China Tech Talk is a <a hr