1: Will Stuart-Jones from 3Radical discusses Gamification and Loyalty Schemes

3Radical champions customer engagement through gamification. In this first episode of the Customers Who Click podcast, I talk with Will Stuart-Jones of 3Radical about how businesses can use gamification to better engage their customers and enrich their customer data profile. We discuss what gamification really is, some advice for companies looking to introduce it for themselves, and why most loyalty schemes are a waste of time.