#1 - Turning leads and prospects into sales

A lead is someone who shows interest in your business and gives you their details, while a prospect is someone who, based on research and qualification, is ready to make a purchase. Converting either into sales doesn't require magic, just good old-fashioned hard work. We'll share best practices on how to do exactly that. Guest - Guillaume Bouchard, CEO iProspect Canada Guillaume drives the vision of iProspect Canada, a leading digital performance agency. He ensures the evolution of iProspect’s enterprise culture and relations with partners and major clients. Host: Alex Langshur