#1 Mistake to Avoid in an Agency Acquisition

<p>Is an acquisition in your agency's future but you're not sure how to find a potential buyer? Does your agency have incredible strategic partnerships? Sometimes, the best merger and acquisition deals come out of existing relationships with partners and businesses that offer complementary services. The key is to structure a beneficial and fair deal for both parties while avoiding the biggest acquisition pitfall.</p> <p>In today's episode, we'll cover:</p> <ul> <li>Why agencies need to lead with data.</li> <li>Agency acquisition mistake to avoid.</li> <li>How to structure an agency owner's buyout.</li> </ul> <p>Today I sat down for a discussion with Tim Curtis, President, and CEO of <a href="https://cohereone.com/">CohereOne</a>, a direct-to-consumer marketing agency. Tim recently sold his agency to a strategic partner and took a little different approach. He's here to discuss what he did and why this option was the best choice for his agency.</p> <h2>Why Agencies Need to Lead with Data</h2> <p>We all have biases. It's human nature. So, of course, you think your agency provides the best solutions and services.  But while it's great to take pride in your work, when you are trying to sell (whether it's to a client or another agency), you want to put the data first.</p> <p>As a data-driven agency, Tim knows the value of numbers. Numbers don't lie. So, if you want to <a href= "https://jasonswenk.com/improve-digital-agency-value/">sell the value of your service</a> or communicate the results your agency can achieve, let the numbers do the talking. Once you provide the data, then you can explain why you're the best. Tim says, if you want to take advantage of opportunities, you have to understand the data, and then the context. In that order.</p> <h2>#1 Mistake in an Agency Acquisition</h2> <p>One mistake many agency owners make when there's a merger or acquisition deal on the table is letting their foot off the gas. They focus on the value of the sale instead of keeping the agency profitable.  Of course, it's more fun