1. Introduction to What's The Point with Bill Ellis

<p>Not too long ago, I mentioned to a colleague that I was going to start a podcast. She looked at me and said another podcast. What's the point? To which I said, exactly. </p> <p>Hi, I'm brand architect, Bill Ellis, and the host of the What's The Point podcast? So what is the point? What's the point of this podcast? What's the point for you, the listener? </p> <p>I'm committed to making good brands better. To me, a brand very simply is value promised, and value delivered. Every brand needs to have a clear answer to the question. What's the point? What's the meaning? I've been working with brands for over 30 years and brands include products, services, companies, and importantly, personal brands. My favorite, because that has me working with people. In my experience, the greatest challenge most personal brands most people face is knowing their purpose. Do they find what they're doing to be fulfilling? Does it add value to others? What's the point of what they do? Does it have meaning?</p> <p>What we're going to do is help people discover, clarify, and live their purpose. But how? I'm going to have conversations with people who are doing just that: Living their purpose. My guest will be people that you're familiar with while others will be people that you likely haven't heard of, but you should. There's going to be stories of people overcoming obstacles you may not be able to imagine, and others that will resonate with you immediately. With each episode, you'll learn something that will help you in aligning your own purpose and your own passion. </p> <p>I believe in and apply the purpose principle, which consists of three parts: purpose, passion, and persistence. This principle is built on the premise that it's our purpose that is at the heart of our ability to live a fulfilled and successful lives. Our purpose can also be thought of as our meaning Do we know the meaning behind what we do? Can we answer that, even if we do, our purpose is going to fall short? If it's not fueled by passion, what excites us what dri