1: #1 Keith Weed, Advertising Association

<div>Few people have had a more transformative impact on the advertising industry over the last decade than Keith Weed. As CMO of Unilever, he put the theory of purpose-driven advertising into practice and helped raise the bar on a variety of key industry issues including transparency, viewability and trust in advertising. Having started at Unilever during the last recession, Weed explains how brands can navigate the stormy economic seas ahead. </div>