099 - How to Effectively Use Emotion in Your Business - Kevin Perlmutter

We learn from our guest on the podcast today how to use emotion, i.e., what *really* works, in the way you do business and in marketing. Kevin Perlmutter is the Chief Strategist and Founder at Limbic Brand Evolution, a brand strategy & neuromarketing consulting firm (www.LimbicBrandEvolution.com). Kevin shares what mistakes most companies make when marketing themselves and when creating the processes and culture that determine the kind of experience their customers have with them, whether B2B or B2C. He explains how, scientifically, people formulate their feelings on you and your business in the first second based on how you, your brand, and the experience they have with you makes them feel. Listen to the show on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.