099: Creating Content That’s More Impactful and Less Overwhelming with Gracia Ostendorf

<p><span style="font-weight: 400;">If you’re like me, trying to plan and create content on social media that feels unique and impactful day after day can be so overwhelming. Where do you start? What trends should you follow? What are you even supposed to talk about?</span></p> <p><span style="font-weight: 400;">In today’s episode, Gracia Ostendorf is here to break down her best tips for content creation and simplify the process for us. Gracia reminds us –once again– that social media and content creation isn’t about getting tons of views or downloads, but to make connections that turn listeners into clients. And the best way to make connections is about thinking through what your audience needs and showing them how you can help in a real and authentic way. </span></p> <p><span style="font-weight: 400;">If you’ve been feeling burnout and overwhelmed by how to market your business or podcast on social media, you’re going to love this episode.</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[03:55] Why content creation can feel so difficult for online business owners</span></p> <p><span style="font-weight: 400;">[05:07] How taking an “outside” perspective can make the content creation process easier</span></p> <p><span style="font-weight: 400;">[10:19] Why focusing on the message (not reach, downloads, or other “numbers”) is how Gracia reaches –and then books– clients</span></p> <p><span style="font-weight: 400;">[14:06] Gracia’s favorite types of content for creating connection with her audience</span></p> <p><span style="font-weight: 400;">[22:01] Gracia’s definition for educational content and her three stages for the education-to-sales process </span></p> <p><span style="font-weight: 400;">[26:52] Why you’re providing a service by using your content to educate your audience about the solutions your business can offer</span></p> <p><span style="font-weight: 400;">[31:16] Why you need to start posting right now, so you can learn, grow, and become