098 - The Business of Coffee

<p>Chris Baca is a three time US Barista Championship finalist, YouTuber, and cofounder of Cat and Cloud Coffee. In this episode we talk about how he got into the coffee business, the importance of authenticity, and how his employees’ well being drives their company.</p> <p>Find Chris here: <a href= "https://www.youtube.com/realchrisbaca">https://www.youtube.com/realchrisbaca</a> and <a href= "https://catandcloud.com/">https://catandcloud.com/</a></p> <p>Support this podcast & get exclusive videos only on Patreon:<br /> <a href= "http://patreon.com/mattdavella">http://patreon.com/mattdavella</a></p> <p>Episode Highlights:</p> <p>01:15 - “Adding Value”<br /> 04:31 - Chris and his coffee company<br /> 10:12 - Starting simple and not trying to over-optimize<br /> 12:25 - Being a 3 time finalist in the US Barista Championship<br /> 20:41 - Making skate films and video views<br /> 25:02 - It’s not about the numbers, it’s about the people<br /> 33:28 - Authenticity and caring for your employees<br /> 52:30 - Hustle vs. life balance<br /> 59:10 - Advice for people looking to start a business</p>