097. Justina Nguyen on Understanding the Human Experience to Create Culture

<p>Justina Nguyen returns to the show. She discusses what she learned from 2020, how she conducts "market research," using immersion and empathy to discover new ideas and perspectives, her current cultural influences, and what the music you listen to says about you.</p> <p>(12:42) Conducting "market research." The study of human behavior in respect to a product, brand, or service. Learning about a group of people and studying them within their environment. Immersing oneself is the best.</p> <p>(24:00) Some of Justina's cultural influences.</p> <p>(29:30) Does the music you listen to reveal something about you?</p> <p>(43:45) Justina provides her opinion on what all humans have in common. </p> <p>You can follow her on Instagram <a href='https://www.instagram.com/supesbase/?hl=en'>@supesbase</a> and you can catch her on the weekends spinning some tunes as a DJ. </p>