096 - How to Successfully Go Fractional - John Arms

Get tips from our guest on how to go fractional - successfully. John Arms is a Fractional CMO and is the cofounder of VoyageurU (www.VoyageurU.com), a learning platform for executives who’ve “gone solo” or who are preparing to do so, with courses and resources to help them learn what they need to set themselves up right, get clients, and succeed. He talks about why Fractional Leadership is growing and teaches the three elements people need to get clients when building their solo practice and the basics of how to execute those elements. He teaches about clarifying and continually repeating your unique "superpower," as he calls it, that makes you referable because it will trigger people to think of you when they hear anyone talk about problems or needs which your superpower addresses. Listen to the full interview on Apple podcasts (https://podcasts.apple.com/us/podcast/win-win-an-entrepreneurial-community/id1465488607), wherever you normally get your podcasts, or listen on the web at www.FractionalLeadership.io/Podcast.