095: The Open Truth: Generating More Business When the Marketplace Shuts Down with Ira Zlotowitz

<p>Ira Zlotowitz is an industry innovator who has helped to define the commercial real estate profession. He earned accolades as inclusion among Crain’s NY Business’ “Forty Under 40.” In this podcast, he will talk about generating business during COVID19.</p> <p>His career began at Meridian Capital, where Ira integrated mastery of the cold call into the company’s business model. He trained large teams of callers and helped launch offices nationwide. All of these helped trigger unprecedented growth for the company. One year prior to joining Meridian, the firm had closed $300 million in loans. By his final year there four years later, that figure would exceed $3 billion.</p> <p>In 2001, Mr. Zlotowitz joined Abraham Bergman in forming the Eastern Union. He continued to build his reputation for innovation, grit, and industry-wide disruption. Ira has aggressively integrated technology and market data into the company’s business model. In addition, he dramatically accelerated the loan submission process and developed relationships between the company and more than 200 lenders.</p> <p>Eastern Union’s new “Multi-Family Group” recently reset market pricing by introducing an unprecedented quarter-point fee. A “no back-end fees” for refinancing multifamily properties backed by Fannie Mae or Freddie Mac. Transactions which is also known as “agency refinancings.” The firm’s groundbreaking eCALC app enables investors to fully value and underwrite deals instantaneously and in the palm of their hand.</p> <p>Eastern Union has grown from a four-person Brooklyn startup into a 100+ person firm that has achieved $5 billion in deal volume over the past year.</p> <h4>(00:01-03:00) Opening Segment</h4> <p>– Introduction of the guest, Ira Zlotowitz into the show<br> – Ira shares something interesting about himself</p> <h4>(03:01-20:44) The Journey to Real Estate Investing and Generating business during COVID19</h4> <p>– Ira tells how he got into real estate investing<br> – How to generate business when the marketplace shuts down?<br> – R