095 | Establish Your Authority By Authoring Books | Publishing Books As A Sales Tool | Mike Saunders

<p><strong>Manuj Aggarwal and Mike Saunders&nbsp;</strong>discuss on how to elevate a brand from nothing to a position of status and authority by authoring books.&nbsp;</p><p>&nbsp;</p><p>What are you waiting for?&nbsp;<strong>Tune In Now!</strong></p><br><p>&nbsp;In this episode, we will learn about:</p><ul><li>How to generate leads by publishing and distributing books</li><li>Tips and tricks on writing a book for brand authority</li><li>How to develop an entrepreneurial mindset&nbsp;</li><li>How to position yourself for success</li><li>The power of books and podcasting</li><li>Secrets to developing a business strategy&nbsp;</li><li>Secrets to effectively reaching out to potential customers&nbsp;</li></ul><p><br></p><p><strong>About</strong></p><p>Mike Saunders is an Authority Positioning Coach and holds an MBA in marketing. He has helped entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige &amp; become THE go-to Authority &amp; Expert in their industry.</p><p>The Authority Positioning Coach is a Boutique Marketing Agency providing "Done-for-You" Authority Positioning Packages to elevate your brand to a position of status and prestige.</p><p>Mike Saunders is the author of Amazon Bestselling book Authority Selling™, a contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and&nbsp;</p><p>member of the Forbes Coaches Council – an invitation-only community for the World's Most Influential Business Coaches.</p><p>&nbsp;</p><p><strong>Education/Experience:&nbsp;</strong>Mike Saunders is a graduate of Liberty University. He is a member of the Forbes Coaches Council, an Adjunct Marketing Professor at several Universities and a contributor to Huffington Post.</p><p>&nbsp;</p><p><strong>Accomplishments</strong>: Mike Saunders is an Amazon bestselling author with his book "Authority Selling."</p><p>&nbsp;</p><p><strong>Fun Facts:</strong></p><p>Mike Saunders has a wife and four kids and lives in Virginia.&nbsp;</p><p><strong>&nbsp;</strong></p