092: Is Your Podcast Bringing in Leads?

<p><span style="font-weight: 400;">So, you have your podcast up and running, your episodes are in alignment with your business, and you know the goal of your podcast. But how do you know if all that strategy is actually paying off for you?  </span></p> <p><span style="font-weight: 400;">It’s time to start gathering data, asking questions from your leads and clients, and tracking intangibles, so you can see your podcast strategy in action!</span></p> <p><span style="font-weight: 400;">In today’s episode, I’m sharing some easy ways to find out if your listeners are taking the next step from your podcast—whether it’s joining your Facebook group or downloading a freebie—to interact with your business, and ultimately, to become a promising lead. I’m also talking about some of my favorite tools for tracking these intangibles and how you can use this information to inform the growth of your podcast and your business.</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[01:34] The importance of identifying and understanding the goal of your podcast</span></p> <p><span style="font-weight: 400;">[04:07] Simple and effective ways to find out if people listening to your podcast</span> <em><span style="font-weight: 400;">and</span></em> <span style= "font-weight: 400;">interacting with your business</span></p> <p><span style="font-weight: 400;">[09:35] Why refining my podcast content and calls-to-action has helped my cut down on sales calls while still booking more clients</span></p> <p><span style="font-weight: 400;">[13:00] Tools for tracking if leads are coming from your podcast, and what to do with the information that you gather</span></p> <p><span style="font-weight: 400;">For full show notes and a transcript of today’s episode, head to</span> <a href= "http://wildhomepodcasting.com/podcast/092"><span style= "font-weight: 400;">wildhomepodcasting.com/podcast/092</span></a></p> <p><span style="font-weight: 400;">For more podcast tips and inspirations, join m