089: 5 Ways to Align Your Podcast Content with Your Business

<p><span style="font-weight: 400;">When deciding what to talk about on your podcast, recording whenever you want about whatever you want isn’t the way to go. Being strategic about how your content ties back to your business is key.</span></p> <p><span style="font-weight: 400;">In today’s episode, I’m sharing five tips for making sure that your listeners are getting the most from your podcast content. With a bit of planning, your podcast can be a viable tool for driving new followers</span> <em><span style= "font-weight: 400;">and</span></em> <span style= "font-weight: 400;">new clients.</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[02:54] Tying your content to your sales and marketing calendars</span></p> <p><span style="font-weight: 400;">[05:41] Know your buyer journey and make sure your content is relevant to your listeners</span></p> <p><span style="font-weight: 400;">[08:03] Why you should be mindful about your guests and the benefits of interviewing your clients</span></p> <p><span style="font-weight: 400;">[11:03] Why it’s important to share what you’re working on with your listeners</span></p> <p><span style="font-weight: 400;">For full show notes and a transcript of today’s episode, head to</span> <a href= "http://wildhomepodcasting.com/podcast/089"><span style= "font-weight: 400;">wildhomepodcasting.com/podcast/089</span></a></p> <p><span style="font-weight: 400;">Are you wondering if a podcast is right for you? You can now sign up to listen to WHP Insider, my new private podcast for members only. Episodes will go live twice per month, plus you’ll receive a monthly newsletter with strategies and tips for podcasters using their podcast to help grow their business. Head to</span> <a href= "http://wildhomepodcasting.com/insider"><span style= "font-weight: 400;">http://wildhomepodcasting.com/insider</span></a> <span style="font-weight: 400;">to join!</span></p> <p><span style="font-weight: 400;">For more podcast tips and inspirations, fo