088: How to Align Your Podcast with Your Business Goals

<p><span style="font-weight: 400;">Having a podcast is great. There are so many things you can talk about that people want to hear. But if you’re using your podcast to drive business goals, then you need to make sure they are both aligned.</span></p> <p> </p> <p><span style="font-weight: 400;">In today’s episode, I’m sharing tips for making sure that you’re using your podcast in a strategic way to support your business goals and growth.</span></p> <p> </p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[01:50] The importance of having a schedule for your podcast and keeping it flexible</span></p> <p><span style="font-weight: 400;">[04:21] How to track intangibles (such as who is listening to your podcast and how they’re interacting with your other channels)</span></p> <p><span style="font-weight: 400;">[08:07] Understanding where your podcast listeners are in their customer journey and what call to action works best</span></p> <p> </p> <p><span style="font-weight: 400;">For full show notes and a transcript of today’s episode, head to</span> <a href= "http://wildhomepodcasting.com/podcast/088"><span style= "font-weight: 400;">wildhomepodcasting.com/podcast/088</span></a></p> <p> </p> <p><span style="font-weight: 400;">Are you wondering if a podcast is right for you? You can now sign up to listen to WHP Insider, my new private podcast for members only. Episodes will go live twice per month, plus you’ll receive a monthly newsletter with strategies and tips for podcasters using their podcast to help grow their business. Head to</span> <a href= "http://wildhomepodcasting.com/insider"><span style= "font-weight: 400;">http://wildhomepodcasting.com/insider</span></a> <span style="font-weight: 400;">to join!</span></p> <p> </p> <p><span style="font-weight: 400;">For more podcast tips and inspirations, follow us on Instagram</span> <a href= "http://wildhomepodcasting.com/instagram"><span style= "font-weight: 400;">http://wildhomepodcasting.com/instagram</span></a><s