088: 6 Steps to Creating Your Perfect User Avatar with Megan Porta

<p>It is impossible to make an effective plan for your business if you don’t know who you are speaking to. Your avatar will be your guide as you create your amazing content!<br /> - What is an Ideal Customer Avatar is and why do you need one for our business?<br /> - First, you need to gather information about your audience.<br /> - Give your avatar a name and start filling in the details about him or her.<br /> - Define specific struggles he or she is having.<br /> - Now it's time to strategize about ways to solve your avatar's unique struggles.<br /> - Put it all together in a place where you can access it easily and frequently.</p>