086: Instagram and Beyond: How to Show Up Authentically Online with Melanie Lea

<p><span style="font-weight: 400;">Being yourself online can feel awkward. It’s easy to want to just do what others are doing. But if you’re copying someone else, then how are your followers (and potential clients) ever going to see the real you?</span></p> <p><span style="font-weight: 400;">In today’s episode, I’m chatting with Melanie Lea, a marketing and content strategist who helped me uplevel on my own Instagram marketing, which influenced my other marketing channels as well. We’re talking about being authentically yourself, sharing what’s important to you, and not letting others dictate how you “should” present yourself online.</span></p> <p><span style="font-weight: 400;">This conversation is full of tips that will help you show up with ease, confidence, and alignment in your marketing.</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[04:44] How Melanie’s career shifted from design to marketing and helping people understand how to authentically market themselves and their business</span></p> <p><span style="font-weight: 400;">[08:45] How to not get caught up in what other people are doing and the importance of being you when you show up online</span></p> <p><span style="font-weight: 400;">[15:40] Using what’s important to you in life as a starting point for what to talk about on social media</span></p> <p><span style="font-weight: 400;">[25:18] How to form genuine connections through your content and tips for finding what works for you</span></p> <p><span style="font-weight: 400;">For full show notes and a transcript of today’s episode, head to</span> <a href= "http://wildhomepodcasting.com/podcast/086"><span style= "font-weight: 400;">wildhomepodcasting.com/podcast/086</span></a></p> <p><span style="font-weight: 400;">Are you wondering if a podcast is right for you? You can now sign up to listen to WHP Insider, my new private podcast for members only. Episodes will go live twice per month, plus you’ll receive a monthly newsletter with str