085: Why It’s Time to Rethink Your Podcast Content Creation Strategy

<p><span style="font-weight: 400;">Does creating content or coming up with ideas for your podcast feel like a huge drag? Or maybe you love the idea of it, but you’re not totally sure how to prioritize it and fit it into your business strategy. </span></p> <p><span style="font-weight: 400;">If that sounds like you, it’s time to rethink the way you plan your content and reframe how your podcast fits into the big picture of your business.</span></p> <p><span style="font-weight: 400;">In todays episode, I’m walking you through some simple ways to generate new ideas for content, how to realign your podcast content with your business, and how good it feels when you finally have a podcast that’s working in tandem with your other marketing to show your potential clients all the amazing things you have to offer them!</span></p> <p><span style="font-weight: 400;">What’s in this episode:</span></p> <p><span style="font-weight: 400;">[02:38] How rethinking the way I create content has made the process so much simpler and easier</span></p> <p><span style="font-weight: 400;">[04:09] Why we need to recalibrate the standard we use to determine if content is “successful”</span></p> <p><span style="font-weight: 400;">[05:27] How to plan content that aligns with your business strategy (and it’s not just “selling” all the time!)</span></p> <p><span style="font-weight: 400;">[09:03] Why interviewing your clients can be such powerful tool for content creation</span></p> <p><span style="font-weight: 400;">[11:32] How to incorporate your podcast into your larger marketing plan to lead your potential clients on a journey through your content</span></p> <p><span style="font-weight: 400;">[13:42] The ease and excitement of having content across all your marketing channels that feels aligned and valuable </span></p> <p> </p> <p><span style="font-weight: 400;">For full show notes and a transcript of today’s episode, head to</span> <a href= "http://wildhomepodcasting.com/podcast/085"><span style= "font-weight: 400;">wildhomepodcasting.com/pod