083 - Freemiums, Free Trials, and Other FinTech Pricing Models

<p><span style="font-weight: 400;">Pricing should be a part of the overall growth strategy of your FinTech, and in today’s episode I’m going to be talking about the pros and cons of a number of different pricing models. </span></p> <p><span style="font-weight: 400;">If you found value in this episode, I would really appreciate if you could leave a review! My mission is to help and support as many FinTech startups as possible, and when you leave a positive review, more people can find this podcast and help their companies!</span> <span style= "font-weight: 400;">If you are on Apple, just </span><a href= "https://podcasts.apple.com/ch/podcast/compliance-that-makes-sense/id1535160531"><strong>click here to review</strong></a><span style="font-weight: 400;">, select “Ratings and Reviews” and “Write a Review” and tell me what your favorite part of the podcast is. </span></p> <p> </p> <p><strong>Today's episode:</strong></p> <p><span style="font-weight: 400;">[01:04] Why FinTech CEOs worry about charging their customers. </span></p> <p><span style="font-weight: 400;">[01:26] The inspiration for this episode.</span></p> <p><span style="font-weight: 400;">[03:37] Changes that Apple and Google have made in the past few months which have affected the price of online advertising. </span></p> <p><span style="font-weight: 400;">[04:47] Why free models have been used as a growth strategy by many FinTechs.</span></p> <p><span style="font-weight: 400;">[05:20] The difference between freemiums and free trials.</span></p> <p><span style="font-weight: 400;">[06:25] When you should consider using a freemium model.</span></p> <p><span style="font-weight: 400;">[10:40] Benefits of using a free trial model.</span></p> <p><span style="font-weight: 400;">[12:30] Where the limitations of free trials and freemiums lie.</span></p> <p><span style="font-weight: 400;">[13:11] An overview of subscription based models and premium memberships.  </span></p> <p><span style="font-weight: 400;">[15:19] The downsides of free trials.</span></p> <p><spa